A Research Facility Built for Both R&D and Marketing

Gain deep consumer insights

Unleash the power of your brand

ServSafe^®certified Sensory Specialists

Connect with your consumer

Accurate data that leads to key insights to help shape brands

We understand the science of data collection

A Research Facility Built for Both R&D and Marketing Teams

R&D and Marketing teams are both critical components to any brand’s success. That’s why we’ve created a space that caters to both: a spacious, fully equipped kitchen designed to inspire innovation, alongside observation rooms featuring comfortable seating, personalized service, and upscale dining options. It’s the ideal fusion of functionality and luxury.

Suites

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Auditorium

Sensory Center of Atlanta’s 1000-square-foot auditorium with a ten-foot ceiling offers flexible, partitioned space ideal for large-scale research projects. Designed to accommodate studies that involve oversized items—including two full-size automobiles and expansive environments—it’s perfect for display tests, mock juries, collaborative ideation sessions, and anything else you may need.

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Sensory Suites

Sensory Center of Atlanta’s 1,350 square-foot test kitchen is an extraordinary facility for sensory studies. It’s designed for efficiency and flexibility in food and beverage research, with commercial-grade appliances, commercial and residential ovens, and walk-in coolers. With ample prep space, it offers R&D teams precision and control while providing marketing teams with a comfortable environment for taste tests.

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Computerized Test Labs

You won’t find more innovative spaces than Sensory Center of Atlanta’s Computerized Test Labs at more competitive prices. We can seat up to 30 participants at comfortable stations that offer privacy and reliable high-speed WiFi. Adjacent Client viewing rooms and lounges are designed for comfort and convenience, with mini bars, snacks, and massage chairs.

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Flex/Focus Suites

Sensory Center of Atlanta’s flexible focus suites adapt to any research need, with three rooms seating 30+ and one-way mirrors for observation. We offer ventilated spaces for scent tests, changing booths, portable sinks, and fully customizable environments—whether replicating a backyard, hospital, bar, or home setting—to ensure participants feel at ease and clients gain authentic, actionable insights.

Industries We Serve

Our goal is to help you uncover the key insights you need to connect with your consumers and build leading brands in your industry. While we have extensive experience in the industries listed here, our multi-faceted, super-flexible facility makes it easy for us to expand beyond. We can accommodate whatever your study requires, including immersive environments for realistic testing, luxurious client lounges, and spacious viewing areas designed to capture authentic feedback and refine products for market success.

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Methodologies

Sensory Center of Atlanta offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.