Gain deep consumer insights

Unleash the power of your brand

ServSafe^®certified Sensory Specialists

Connect with your consumer

Accurate data that leads to key insights to help shape brands

We understand the science of data collection

Where Innovation Meets Sensory Insight

At the intersection of culinary creativity and consumer connection, our facility is built to elevate your brand.

R&D and Marketing teams thrive here—side by side. Our 1,350 sq ft test kitchen is purpose-built for food and beverage research, featuring a 16-ft vent hood, gas and electric commercial appliances, dual oven types, and walk-in coolers and freezers. It’s efficient, flexible, and ready to bring your next product to life. Meanwhile, your marketing team watches it all unfold in comfort—our upscale observation rooms include plush seating, personalized service, and even curated dining experiences.

Plus, with rooms vented for health and beauty testing, we’re ready for whatever you’re innovating next.

Experience a space designed for progress—yours.

Suites

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Test Kitchens and Sensory Suites

Sensory Center of Atlanta’s 1,350 square-foot test kitchen is an extraordinary facility for sensory studies. It’s designed for efficiency and flexibility in food and beverage research, with commercial-grade appliances, commercial and residential ovens, and walk-in coolers. With ample prep space, it offers R&D teams precision and control while providing marketing teams with a comfortable environment for taste tests.

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Display Room / Auditorium

Sensory Center of Atlanta’s 1000-square-foot auditorium with a ten-foot ceiling offers flexible, partitioned space ideal for large-scale research projects. Designed to accommodate studies that involve oversized items—including two full-size automobiles and expansive environments—it’s perfect for display tests, mock juries, collaborative ideation sessions, and anything else you may need.

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Computerized Test Labs

You won’t find more innovative spaces than Sensory Center of Atlanta’s Computerized Test Labs at more competitive prices. We can seat up to 30 participants at comfortable stations that offer privacy and reliable high-speed WiFi. Adjacent Client viewing rooms and lounges are designed for comfort and convenience, with mini bars, snacks, and massage chairs.

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Flex/Focus Suites

Sensory Center of Atlanta’s flexible focus suites adapt to any research need, with three rooms seating 30+ and one-way mirrors for observation. We offer ventilated spaces for scent tests, changing booths, portable sinks, and fully customizable environments—whether replicating a backyard, hospital, bar, or home setting—to ensure participants feel at ease and clients gain authentic, actionable insights.

Industries We Serve

Our goal is to help you uncover the key insights you need to connect with your consumers and build leading brands in your industry. While we have extensive experience in the industries listed here, our multi-faceted, super-flexible facility makes it easy for us to expand beyond. We can accommodate whatever your study requires, including immersive environments for realistic testing, luxurious client lounges, and spacious viewing areas designed to capture authentic feedback and refine products for market success.

Methodologies

Sensory Center of Atlanta offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.