Suites
The Sensory Center of Atlanta is designed to be as flexible as the needs of the clients we serve. Whether you are part of a research and development team or marketing team, you’ll find everything you need here, including a database of qualified, engaged respondents who have feedback that can help you stay relevant to your audience.
Test Kitchens and Sensory Suites
Sensory Center of Atlanta’s test kitchen, equipped with 142 cubic feet of walk-in refrigeration, 36’ of stainless prep, commercial and residential ovens, 16 microwaves, and fryers and prep tables, is the largest and most conveniently located in the city.
A viewable, computerized CLT lab that seats up to 32, and private check in area for participants makes our facility ideal for sensory and taste test studies.
Our residential kitchen and secondary lab allow studies that require less preparation to be completed with ease, within tight budgets and timetables. Contact us today to get an estimate of services or check availability for one of our sensory spaces.
- 12’x8′ walk-in refrigeration unit
- 8’x8′ walk-in freezer
- 10′ commercial vent hood
- 4 210,000 BTU commercial ranges (24 burners)
- 5 quick connect appliance connections
- 2 80 lb. deep fat fryers
- 16 1100 Watt, calibrated, microwaves
- Stainless prep throughout
- 3 heat lamps
- 2 holding cabinets
- 40 cu. ft. double-door commercial upright refrigerator
- 37.5 cu. ft. double-door commercial upright freezer
- Commercial triple stainless sink with hand sink
- Commercial dishwasher and sterilizer
- Commercial coffee maker
- Commercial ice maker (20lb.)
- Outlets throughout and in ceiling
- Wide delivery door and onsite storage
- Closed circuit monitor to CLT lab
Auditorium
The ultimate flex space, our auditorium is designed to host whatever products or environments you need for a successful study. We can drive automobiles and vehicles right in from the parking lot, set up a mock courtroom, create a realistic restaurant, bar or retail store. The space can also be broken into smaller vignettes for comfortable conversations and collaboration. Our auditorium’s flexibility is remarkable.
- Direct ramp access from the parking lot into the room
- Capable of housing 2 full size automobiles, multiple ATVs, appliances and other large-scale products
- Seats up to 36 participants at a time
- Comfortable viewing for up to 12 clients
- A room partition can be used to create a more intimate setting
- Ideal for creation sessions, display tests, mock juries, but can be used for smaller focus groups and in-depth interviews as well
- Ten-foot ceiling for added flexibility
Computerized Test Labs
Even taste tests require modern technology so our computerized test labs are equipped with reliable resources that ensure successful studies of all types.
- Capable of seating up to 30 participants at a time, with dividers between stations for privacy
- Dedicated high-speed WiFi service
- 60 lap top computers on-hand
- 12 tablets on-hand
Flex/Focus Suites
Our Flex/Focus Suites are designed for ultimate adaptability, allowing you to create the perfect environment for your research. Whether replicating real-world settings or configuring spaces to fit unique study requirements, our suites help ensure respondents feel at ease—delivering authentic insights that empower your team to make informed, data-driven business decisions with confidence.
- Three flex suites that can seat at least thirty respondents comfortable
- All rooms have one-way mirrors for client observation
- Three of our flex suites have deluxe client lounges adjacent to the viewing room
- Our display room and focus room have ventilation for scent tests
- On-hand we have changing booths, 10 portable sinks and can configure rooms to suit complicated tests
We excel at building environments. Here are a few we’ve achieved in our Flex/Focus
Suites for clients over the years:
- Backyards with doors and dirt
- Hospital rooms with beds
- Bars with real taps
- Rooms with a variety of appliances stations so respondents can touch, pull, pull, etc., for feedback on how appliances operate; video at each station captures the respondents’ reactions
- Living room styled spaces
Industries We Serve
Our goal is to help you uncover the key insights you need to connect with your consumers and build leading brands in your industry. While we have extensive experience in the industries listed here, our multi-faceted, super-flexible facility makes it easy for us to expand beyond. We can accommodate whatever your study requires, including immersive environments for realistic testing, luxurious client lounges, and spacious viewing areas designed to capture authentic feedback and refine products for market success.
Methodologies
Sensory Center of Atlanta offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.
Qualitative
Quantitative
Home Use
Scent
Tactile
