Partner with Brands Across a Wide Range of Industries

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Industries We Serve

At Sensory Center of Atlanta, we partner with brands across a wide range of industries to deliver actionable insights that drive smarter decisions and more successful products. Whether you’re developing the next big thing in food and beverage, refining personal care formulas, or creating durable goods that stand the test of time, our research solutions are tailored to meet your unique needs. With decades of sensory testing experience and a purpose-built facility designed for flexibility, we help brands connect with consumers and deliver products that inspire loyalty—no matter the industry.

Food & Beverage

Insights That Move Products Off the Shelf

In today’s competitive food and beverage landscape, success goes beyond flavor—it’s about connecting with what consumers crave and value. Whether it’s health-conscious choices, indulgent comfort foods, or innovative culinary experiences, your products need to resonate on a deeper level.

At Sensory Center of Atlanta, we help you understand not just what consumers prefer, but why. Our research gives you the clear, actionable insights you need to develop, refine, and launch products that delight consumers and inspire loyalty.

From concept to consumption, we support every stage of your product’s journey:

Claims substantiation
Consumer experience
Food quality assurance
In-context food experience
Prototype selections
Product and packaging optimization
Shelf life
Usage, attitude, and behavior

Health & Beauty

Insights That Inspire Confidence

In the world of health and beauty, consumers expect more than results— they demand positive experiences. Skincare, cosmetics, haircare, and personal hygiene—all products must deliver on promises while aligning with personal values, sensory preferences, and lifestyle needs.

At Sensory Center of Atlanta, we help you uncover exactly what your consumers want—how a product looks, feels, smells, and performs. Our rigorous testing and sensory research ensure your health and beauty products stand out in a crowded market, building lasting brand loyalty.

From first touch to long-term performance, we evaluate all aspects of the user experience to help you develop products that consumers trust and love.

Our Health & Beauty Research Services Include:

Application and removal
Beauty panel development
Claims substantiation
Consumer experience
Durability
Product selection and optimization
Shade matching

Home Care

Research That Helps Products Earn Their Place in Consumers’ Lives

Home is where life happens—and consumers are more discerning than ever about the home care products. From household cleaners to air fresheners, appliances to home textiles, today’s home care products are expected to do more than just work—they need to deliver comfort, convenience, and confidence.

At Sensory Center of Atlanta, we help brands understand how consumers use, experience, and feel about their home care products. Through rigorous sensory testing, consumer insights, and in-context evaluations, we ensure your products are not only effective but provide satisfaction that earns long-term loyalty.

Our Home Care Research Services Include:

Claims substantiation
Consumer experience journey
Durable packaging assessment
Fragrance evaluations
Prototype selection
Prototype optimization
Safety and efficacy expectations
Usage, attitude, and behavior

Durable Goods

Research That Builds Consumer Confidence and Brand Loyalty

When consumers invest in durable goods—whether appliances, tools, electronics, or home essentials—they’re making a long-term commitment. They expect products that deliver lasting performance, reliability, and value. More than ever, purchase decisions are driven by research, careful comparisons, and a demand for quality.

At Sensory Center of Atlanta, we help brands develop and refine durable goods that meet—and exceed—consumer expectations. Through rigorous usability testing, durability assessments, and real-world evaluations, we provide the insights you need to design products that perform consistently, build trust, and inspire brand loyalty over time.

Our Durable Goods Research Services Include:

Attitude and behavior
Claims substantiation
Durability
Usability
Functionality
Product and packaging selection
Optimized packaging

Restaurants

Insights That Help You Deliver Unforgettable Dining Experiences

In today’s competitive restaurant landscape, crafting a memorable dining experience goes beyond great taste. Whether your guests are dining in, taking out, or enjoying delivery at home, every detail matters—menu appeal, food quality, consistency, and presentation.

At Sensory Center of Atlanta, we help restaurant brands develop menu offerings and dining experiences that delight customers, build loyalty, and drive repeat visits. Our cutting-edge commercial test kitchens and sensory test suites are designed to bring your culinary innovations to life—whether you’re launching new menu items, refining existing dishes, or creating consistent experiences from restaurant to home.

Our Restaurant Research Services Include:

Consumer experience
Menu development
Menu optimization
Culinary prototyping
Food quality
Food experience
In-restaurant vs. take-home experiences
Claims substantiation

Alcohol & Spirits

Research That Captures Consumer Loyalty

Alcohol and spirits are deeply tied to personal identity, lifestyle, and social experiences. From a favorite craft beer, premium whiskey, or signature cocktail ingredient, consumers choose brands that align with their tastes and values.

At Sensory Center of Atlanta, we help you uncover the insights needed to craft spirits that stand out in a crowded market to foster lasting customer loyalty. From flavor profiling and sensory analysis to packaging perfection and in-context testing, we help ensure your beverages deliver the quality and experience your consumers relate to.

Our Alcohol & Spirits Research Services Include:

Consumer experience
Claims substantiation
Beverage quality assurance
In-context beverage experience
Prototype selection
Product and packaging optimization
Shelf life
Usage, attitude, and behavior

Suites

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Auditorium

Sensory Center of Atlanta’s 1000-square-foot auditorium with a ten-foot ceiling offers flexible, partitioned space ideal for large-scale research projects. Designed to accommodate studies that involve oversized items—including two full-size automobiles and expansive environments—it’s perfect for display tests, mock juries, collaborative ideation sessions, and anything else you may need.

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Sensory Suites

Sensory Center of Atlanta’s 1,350 square-foot test kitchen is an extraordinary facility for sensory studies. It’s designed for efficiency and flexibility in food and beverage research, with commercial-grade appliances, commercial and residential ovens, and walk-in coolers. With ample prep space, it offers R&D teams precision and control while providing marketing teams with a comfortable environment for taste tests.

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Computerized Test Labs

You won’t find more innovative spaces than Sensory Center of Atlanta’s Computerized Test Labs at more competitive prices. We can seat up to 30 participants at comfortable stations that offer privacy and reliable high-speed WiFi. Adjacent Client viewing rooms and lounges are designed for comfort and convenience, with mini bars, snacks, and massage chairs.

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Flex/Focus Suites

Sensory Center of Atlanta’s flexible focus suites adapt to any research need, with three rooms seating 30+ and one-way mirrors for observation. We offer ventilated spaces for scent tests, changing booths, portable sinks, and fully customizable environments—whether replicating a backyard, hospital, bar, or home setting—to ensure participants feel at ease and clients gain authentic, actionable insights.

Methodologies

Sensory Center of Atlanta offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.