Industries We Serve
At Sensory Center of Atlanta, we partner with brands across a wide range of industries to deliver actionable insights that drive smarter decisions and more successful products. Whether you’re developing the next big thing in food and beverage, refining personal care formulas, or creating durable goods that stand the test of time, our research solutions are tailored to meet your unique needs. With decades of sensory testing experience and a purpose-built facility designed for flexibility, we help brands connect with consumers and deliver products that inspire loyalty—no matter the industry.
Food & Beverage
Insights That Move Products Off the Shelf
In today’s competitive food and beverage landscape, success goes beyond flavor—it’s about connecting with what consumers crave and value. Whether it’s health-conscious choices, indulgent comfort foods, or innovative culinary experiences, your products need to resonate on a deeper level.
At Sensory Center of Atlanta, we help you understand not just what consumers prefer, but why. Our research gives you the clear, actionable insights you need to develop, refine, and launch products that delight consumers and inspire loyalty.
From concept to consumption, we support every stage of your product’s journey:
- Claims substantiation
- Consumer experience
- Food quality assurance
- In-context food experience
- Prototype selections
- Product and packaging optimization
- Shelf life
- Usage, attitude, and behavior


Health & Beauty
Insights That Inspire Confidence
- Application and removal
- Beauty panel development
- Claims substantiation
- Consumer experience
- Durability
- Product selection and optimization
- Shade matching
Home Care
Research That Helps Products Earn Their Place in Consumers’ Lives
- Claims substantiation
- Consumer experience journey
- Durable packaging assessment
- Fragrance evaluations
- Prototype selection
- Prototype optimization
- Safety and efficacy expectations
- Usage, attitude, and behavior


Durable Goods
Research That Builds Consumer Confidence and Brand Loyalty
- Attitude and behavior
- Claims substantiation
- Durability
- Usability
- Functionality
- Product and packaging selection
- Optimized packaging
Restaurants
Insights That Help You Deliver Unforgettable Dining Experiences
- Consumer experience
- Menu development
- Menu optimization
- Culinary prototyping
- Food quality
- Food experience
- In-restaurant vs. take-home experiences
- Claims substantiation


Alcohol & Spirits
Research That Captures Consumer Loyalty
Alcohol and spirits are deeply tied to personal identity, lifestyle, and social experiences. From a favorite craft beer, premium whiskey, or signature cocktail ingredient, consumers choose brands that align with their tastes and values.
At Sensory Center of Atlanta, we help you uncover the insights needed to craft spirits that stand out in a crowded market to foster lasting customer loyalty. From flavor profiling and sensory analysis to packaging perfection and in-context testing, we help ensure your beverages deliver the quality and experience your consumers relate to.
Our Alcohol & Spirits Research Services Include:
- Consumer experience
- Claims substantiation
- Beverage quality assurance
- In-context beverage experience
- Prototype selection
- Product and packaging optimization
- Shelf life
- Usage, attitude, and behavior
Suites
Auditorium
Sensory Center of Atlanta’s 1000-square-foot auditorium with a ten-foot ceiling offers flexible, partitioned space ideal for large-scale research projects. Designed to accommodate studies that involve oversized items—including two full-size automobiles and expansive environments—it’s perfect for display tests, mock juries, collaborative ideation sessions, and anything else you may need.
Sensory Suites
Sensory Center of Atlanta’s 1,350 square-foot test kitchen is an extraordinary facility for sensory studies. It’s designed for efficiency and flexibility in food and beverage research, with commercial-grade appliances, commercial and residential ovens, and walk-in coolers. With ample prep space, it offers R&D teams precision and control while providing marketing teams with a comfortable environment for taste tests.
Computerized Test Labs
You won’t find more innovative spaces than Sensory Center of Atlanta’s Computerized Test Labs at more competitive prices. We can seat up to 30 participants at comfortable stations that offer privacy and reliable high-speed WiFi. Adjacent Client viewing rooms and lounges are designed for comfort and convenience, with mini bars, snacks, and massage chairs.
Flex/Focus Suites
Sensory Center of Atlanta’s flexible focus suites adapt to any research need, with three rooms seating 30+ and one-way mirrors for observation. We offer ventilated spaces for scent tests, changing booths, portable sinks, and fully customizable environments—whether replicating a backyard, hospital, bar, or home setting—to ensure participants feel at ease and clients gain authentic, actionable insights.
Methodologies
Sensory Center of Atlanta offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.