Methodologies
At Sensory Center of Atlanta, we offer a comprehensive suite of research methodologies tailored to uncover authentic consumer insights. Whether your product is in the concept phase or already on shelves, our qualitative and quantitative methods—supported by home use testing, scent studies, and tactile evaluations—deliver clear, actionable data to help you make confident decisions. Not sure which test or combination of tests are right for your needs? Contact us today to explore your options.
Qualitative Research
Get to the heart of the consumer experience.
Our qualitative research methods are designed to dive deep into consumer perceptions, preferences, and emotions. Through focus groups, in-depth interviews, and ethnographic studies, we uncover the why behind consumer behaviors. These insights provide a rich understanding of how your products and brand resonate with real people in real situations.
- In-person focus groups and interviews
- Online qualitative platforms
- Ethnographic and observational research
Whether you’re exploring new concepts, testing prototypes, or refining messaging, our qualitative research uncovers the human stories that drive consumer choices.
Quantitative Research
Data-driven insights you can rely on.
Our quantitative methodologies deliver statistically significant data that helps you make informed, confident decisions. We use large-scale surveys, central location testing, and sensory panels to gather measurable insights about consumer preferences, product performance, and market potential.
- Consumer surveys (online & in-person)
- Sensory testing & central location tests (CLTs)
- Concept & product validation
From early-stage product development to post-launch evaluations, our quantitative research provides the numbers you need to back up your strategies.
Home Use Testing
Real feedback from real-world use.
Home Use Tests (HUTs) place your product in the hands of consumers, letting them experience it in their own homes as part of their daily routines. This methodology delivers authentic feedback on how your product performs in real life—offering valuable insights into satisfaction, usability, and purchase intent.
- Authentic, in-home evaluations
- Longitudinal feedback over time
- Deeper understanding of usage behaviors
HUTs allow you to assess performance outside the lab, ensuring your product fits seamlessly into consumers’ lives before going to market.
Scent Testing
Harness the power of fragrance to create emotional connections.
Scent plays a powerful role in shaping consumer perception, emotion, and memory. Our scent testing methodologies help you evaluate the impact of fragrances on product appeal and brand experience. Whether integrated into a product, packaging, or retail environment, we test how scents enhance emotional engagement and brand affinity.
- Fragrance evaluation & preference testing
- Scent performance over time
- Emotional & behavioral impact studies
From personal care to home care and beyond, we help ensure your scent strategy enhances product desirability and strengthens your brand identity..
Tactile Testing
Optimize the feel of your products and packaging.
How a product feels in a consumer’s hands can make or break their experience. Our tactile testing services evaluate texture, weight, ergonomics, and overall sensory feel—whether it’s the smoothness of packaging, the comfort of a grip, or the fabric of a wearable product.
- Texture and Material Evaluations
- Ergonomic and Handling Assessments
- Sensory Feedback on Product and Packaging Feel
We provide actionable insights that help you refine physical attributes for improved user experience, product satisfaction, and brand perception.
Suites
Industries We Serve
Our goal is to help you uncover the key insights you need to connect with your consumers and build leading brands in your industry. While we have extensive experience in the industries listed here, our multi-faceted, super-flexible facility makes it easy for us to expand beyond. We can accommodate whatever your study requires, including immersive environments for realistic testing, luxurious client lounges, and spacious viewing areas designed to capture authentic feedback and refine products for market success.
